"I went to about four boutiques before coming to Halfpenny London.  They were all much bigger and stocked lots of different designers, and though I didn’t have a horrible time in any of them, none of the dresses were made in the UK or made to measure, the staff didn’t seem too attached to the designs or dresses and it didn’t feel very personal – but of course Halfpenny was totally different!   

I first came to Halfpenny on my own, and I left feeling like I’d just gone dress shopping with one of my best friends. You get the perfect mix of feeling amazing and an honest response from the lovely ladies in the boutique."